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Holiday Discounts Won't be as Deep or Numerous in 2009

BlazerCast for November 24, 2009:Retail experts in the University of Alabama at Birmingham (UAB) School of Business are forecasting fewer deep discounts this holiday shopping season and encouraging value seekers to hit their favorite stores early. "The economic tsunami was coming ashore during the holiday season of 2008, but this year is different," says Bob Robicheaux, Ph.D., chair of the UAB Department of Marketing, Industrial Distribution and Economics. "Retailers have had ample time to prepare for current consumer trends, which means large discounts and sales may not be as common.

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Duration : 1 min 55 sec


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